Hartmere, who has written and rewritten the show through its various iterations in D.C. The Nederlander team then commissioned a written treatment, which was also presented to and approved by Spears. “They tried to get ahead of, what are the ways that we can pay tribute to and monetize the legacy of her 30-year career that fit within the boundaries that she has as a person who’s been really abused by a system?” said Hunter Arnold, a lead producer on the musical. Spears and her team did not want the musical to be about her own life story, as has been the case for many catalog-based musicals. (A representative for Spears confirmed the timeline and statements about Spears in this piece.) “We asked her what she would like, what ideas interested her, and she talked about fairy tales and princesses and butterflies, which is eminently a part of her journey,” said Nick Scandalios, evp of the Nederlander Organization. Princesses of ‘ Once Upon a One More Time’ Courtesy of Matthew Murphy So I thought: Let’s take a shot with this.” “If you listen to her lyrics, they’re quite good. She’s a big star, and her music means a lot to a lot of people,” Nederlander said. Nederlander and his team had prior experience with artist-based musicals after working on Movin’ Out with Billy Joel and On Your Feet with Gloria and Emilio Estefan, which the team was in the middle of creating at the time, and were attracted by the global appeal of the pop star and her importance to generations of fans. Nederlander, a Broadway theater owner/producer and president of the Nederlander Organization, and asked if he wanted to make a musical based on Spears’ catalog. The idea for the musical came after an agent at Creative Artists Agency called James L. Members of the production sought to honor Spears, whether that be financially or creatively, as the elusive star influenced the show from afar. She also suggested initial themes for the plotline and signed an underlying rights agreement with the production, in one of the first deals signed since the singer was freed from her conservatorship in November 2021. Importantly, Spears has signed off on the musical. “I was fascinated by the idea of these women in this cocoon-like environment, who don’t know what they don’t know and don’t know what they can have, then being awoken to the possibility of it.” “In that sense, it really feels a bit kismet that it’s tracking what she’s going through,” said book writer Jon Hartmere. Broadway Has Dropped Vaccine Mandate, COVID-19 Testing Requirements
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